Admit it, you’re in at least one Facebook group yourself.
Hey, there’s nothing to be ashamed of there, they’re awesome. But I bet you didn’t think you could make them even better by utilizing them in your customer engagement efforts, did you?
Let’s think about this for a moment here.
The most popular social network that has over 1.65 billion active user monthly, out of whom 54% access Facebook only on their mobile devices. That means there’s a huge potential to reach all types of audiences there.
Then let’s look at the more personal way to reach people on Facebook, the groups themselves.
With thousands of groups consisting of millions of people altogether, sharing information and everything else with each other inside their groups, what would be a better way to spike the engagement between your brand and your customer than a Facebook group?
They’re already popular, well-liked places to share stuff with like-minded people, and that is where you can tap in.
Now you basically have a choice between joining existing groups or creating your own brand specific group, but hey, why not do both?
For example, if you’re a WordPress expert, you could join these 20 great Facebook groups related to WordPress and create your own Facebook group as well. By becoming the most helpful and awesome person in the groups, you can gather quite the following.
Then there’s the part about you sharing your fantastic content with them, which they’ll love and engage with, and that way you can grow your brand’s and website’s popularity as well.
And before you know it, they people in your group will be eating out of your hand.