The Pareto Principle or the 80/20 Rule states that roughly 80% of the effects come from 20% of the causes. This includes many events, marketing included, 80% of your results come from 20% of your total effort.
While there are tons of moving pieces to your sales funnels, from marketing to design, consider how one or two missteps within your funnel can diminish your efforts.
So, where does the 20% come from within your funnel?
From most marketers, it comes at the beginning and at the end (think: the first 10% of your funnel and the last 10%).
In other words, if there’s anywhere that needs to strengthen, make sure you have a strong pitch as it represents the visitor’s first impression and arguably the most critical aspect of the funnel itself.
Likewise, you need a strong closer if you’re looking to seal the deal, especially with funnels selling higher ticket products.
Naturally, all parts of your funnel matter; however, starting and ending strongly is crucial if you’re in search of more conversions.